Did you know that for most donors their single largest point of contact with your organization is the receipts and thank you letters you send? It’s true, particularly with monthly donors.

Frequency of Receipting

I was taught on day one of my donor management experience that my number one priority should be to turn around gifts we receive with a clean, professional thank you package within 24-48 hours.

Thank You Letters

A receipt/thank-you package should always have an appropriate thank you letter associated with it. Think of the thank you letter as a continuation of the conversation. For example, if you sent out direct mail soliciting funds for a Clean Water Project, then your thank you letter should certainly talk about the same project.

Samples of Paper Receipts

The only variable I see from organization to organization is the age of their constituency.  As a result everyone seems to be in the same state of transition, from all paper to mostly email.  If your donors are older then you have more paper and less email.