A new set of features can be seen in many offerings. First of all non-profits are asking the software to do Online Fundraising and Donor Management. These two areas are distinct and many nonprofits are using two systems, one for donor management and one for online giving. Innovative donor management software companies have adopted this new feature set, essentially spanning two industries … donor management and online fundraising.

Peer to Peer Campaigns

This is a powerful concept popularized by offerings like GoFundMe and Kickstarter. Most of all it means that the non-profit mobilizes their constituency to raise money for them through their network of contacts. Consequently sophisticated designs even allow some automation to this. For example, one software offering allows the “campaigner” to upload their contacts from their phone and the system will send out messages to the contacts.

Do-It-Yourself Page Designers

This concept allows you to quickly and seamlessly create web pages for your various giving choices, event registration, volunteer registration, etc. The idea is to allow the database to speak to your website in a flexible and aesthetically pleasing manner. Hence even non-technical users can create new web pages to share on social media, email, texting and mobile devices.

Donor Self-Service Portal

Most noteworthy a self-service portal has a login for each donor where they can accomplish tasks. Such as updating their address, communication preferences, view their giving history, update a pledge for CC/EFT data and more.