Let’s talk about change for a moment and why it is critical in the product life cycle. Many people hate it, particularly changing software. I can empathize with the resistance many users feel toward new software. A new system, with a new company, with new technology can be daunting. But, the alternative is obsolescence. Let me explain.

Innovate Or Die

Innovation is critical to the survival and thriving of a donor management software company. Innovate or die. Therefore that’s why we all need to keep our eyes on emerging technologies, like the three mentioned in this post. In conclusion the good news is that with innovation comes improvement of efficiencies and ultimately raising more money.

A final note on product life cycle. You’ll note in the curve above that Product Extensions can occur. That is a bit of a hybrid of the topics discussed. Essentially, an established product can extend it’s lifespan by adding new technologies and continuing to innovate. For the users this is ideal. As a result they can benefit from the new features and concepts without having to switch software.